BBC tried to sell writing courses using vibes that don't vibe

A sponsored BBC Maestro advertisement awkwardly overlaid on a selfie of a woman in a neon rainbow wrap dress and sunglasses on a rooftop terrace overlooking the ocean. The ad attempts to humorously reference Julia Donaldson's Gruffalo children's books while promoting a writing course, creating an absurdly mismatched juxtaposition between the glamorous photo and the wholesome literary pitch. Extracted text: BBC Maestro Sponsored Julia Donaldson, didn't you know, can teach you to write your own Gruffalo! ... See more IS THERE ROOM ON THE BROOM FOR A STORY LIKE YOURS? "Yes!" cried Julia Donaldson, "Climb aboard my picture book course!" A WRITING COURSE FROM BBC MAESTRO