Gen Z discovers that self-sabotage has a wellness brand now

A satirical deep-dive into "cuckmaxxing," where chronically online men have weaponized therapy-speak and productivity culture to rationalize becoming emotional ghosts in their own relationships. The piece perfectly captures the brain-poisoned tendency to slap '-maxxing' onto literally any behavior, then dress it up in self-improvement language until it becomes unrecognizable from its original humiliation. It's not cuckolding—it's "relationship optimization," and yes, you're expected to say it with a straight face while paying for someone else's Uber to cheat on you.