
wellness industrial complexmain character therapycursed commoditycorporate spiritualityexistential smoothie
manifesting mental health through overpriced beverages, very demure
A matcha latte or smoothie cup with a dense block of text printed on it. The text reads like a pseudo-therapeutic recruitment pitch disguised as wellness advice, mixing legitimate-sounding burnout psychology with absurdist promises of self-recovery. The messaging mimics both self-help culture and cult recruitment, delivered via a beverage vessel.