
M&S discovers the crotchless niche market, British twitter loses it
Marks & Spencer, a famously buttoned-up British institution, apparently decided to wade into the adult novelty market and nobody prepared for the customer reaction. The collision between suburban department store respectability and explicitly sexual lingerie created exactly the kind of cognitive dissonance that sends people screaming to Twitter. This is what happens when a 140-year-old chain's product curation gets mysteriously horny.