
CATS FOR MEN™: because your pet's kibble needed performative masculinity
Someone took the 'aggressively masculine marketing' bit and applied it to cat food with the subtlety of a sledgehammer, complete with bearded dudes and metallic branding that screams parody. It's the kind of joke that landed harder in 2015 but still carries enough absurdist energy to warrant archival. The trademark symbol on every instance of 'FOR MEN™' really does the heavy lifting here—someone committed to the bit like their life depended on it. Peak irony-poisoned content that somehow works.