The Daily Slop

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Vogue called birdwatching. They called it the moment. Please download.

A sponsored ad for the Birda bird-watching app featuring a woman lying on grass in a purple graphic t-shirt, holding binoculars up to her eyes while looking skyward. The ad uses aspirational lifestyle imagery and quotes Vogue to position birdwatching as an effortless, trendy moment. The copy emphasi...

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Vogue called birdwatching. They called it the moment. Please download.